Privacy Policy

Last Updated: August 1, 2026

Gentlerist respects your privacy and is committed to handling personal information responsibly and transparently.

This Privacy Policy describes how Gentlerist (“Gentlerist,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit Gentlerist.com (the “Website”), make a purchase, create an account, communicate with us, subscribe to communications, or otherwise interact with our services.

1. Information We Collect

The personal information we collect depends on how you interact with Gentlerist and may include:

Contact & Account Information

Information such as your:

• name;

• email address;

• telephone number;

• billing and shipping address; and

• account or customer profile information.

Order & Transaction Information

Information relating to:

• products purchased or considered;

• order history;

• shipping and delivery;

• returns, refunds, replacements, and credits;

• promotional offers used; and

• customer service or order-related communications.

Payment Information

Payments are processed through authorized payment service providers.

Depending on the payment method selected, these providers may process payment card details, billing information, or other financial information necessary to complete the transaction.

Gentlerist does not generally receive or store complete payment card numbers.

Website & Device Information

When you interact with our Website, we and our service providers may automatically collect certain information, such as:

• IP address;

• browser and device type;

• operating system;

• pages viewed;

• links clicked;

• referring pages;

• shopping and browsing activity;

• approximate location derived from IP address; and

• cookie, pixel, and similar technology identifiers.

Communications & Customer Care Information

We collect information that you choose to provide when you contact us, including emails, messages, photographs, attachments, product feedback, reviews, survey responses, and other correspondence.

Marketing Preferences

We may collect information concerning your marketing subscriptions, communication preferences, promotional interactions, and consent or opt-out choices.

2. Product, Skin & Safety Information

If you contact Gentlerist regarding a product experience, sensitivity, reaction, product quality or safety question, or similar matter, you may voluntarily provide photographs or information relating to your skin, symptoms, health, treatment, or other circumstances.

Some of this information may be considered sensitive or health-related personal information under applicable privacy laws.

We may use and retain such information as reasonably necessary to:

• respond to and evaluate your inquiry;

• review product quality or safety questions;

• maintain appropriate product, feedback, and safety records;

• comply with regulatory or legal obligations;

• protect the safety of our customers; and

• establish, exercise, or defend legal claims.

We do not use health- or sensitivity-related information voluntarily provided in connection with a product inquiry for targeted advertising.

Where applicable law requires a particular legal basis or consent for processing sensitive information, we will process such information only as permitted by law.

3. How We Collect Information

We may collect personal information:

• directly from you when you make a purchase, create an account, subscribe to communications, participate in a promotion, submit a review, contact us, or otherwise provide information;

• automatically when you visit or interact with the Website;

• from service providers that support our Website, transactions, shipping, security, analytics, and other business operations; and

• from advertising, social media, or other business partners where permitted by applicable law.

4. How We Use Personal Information

We may use personal information to:

Orders & Customer Service

• process and fulfill purchases;

• process payments;

• provide order confirmations and tracking;

• administer customer accounts;

• process eligible returns, refunds, credits, or replacements;

• communicate regarding orders; and

• provide customer care.

Website & Business Operations

• operate, maintain, and improve our Website;

• understand customer interactions with our Website and products;

• analyze business and Website performance;

• develop and improve our products and services; and

• administer promotions and other customer programs.

Safety, Security & Fraud Prevention

• authenticate or verify transactions;

• detect and prevent fraud;

• review suspicious or potentially abusive activity;

• protect our Website and accounts;

• enforce our Terms of Service and policies;

• prevent unauthorized resale or diversion; and

• protect Gentlerist, our customers, retail partners, service providers, and others.

Product Quality & Regulatory Purposes

• review product quality or safety questions;

• evaluate customer feedback and product experiences;

• maintain appropriate quality and safety records;

• satisfy product-safety, recordkeeping, reporting, or regulatory obligations; and

• communicate with regulatory or governmental authorities where required.

Marketing & Personalization

Where permitted by law, we may use personal information to:

• send promotional communications;

• personalize Website content or product recommendations;

• understand customer interests;

• measure marketing performance; and

• provide or measure advertising.

Where consent is required, we will obtain the appropriate consent before processing personal information for those purposes.

Legal & Business Purposes

We may process personal information as reasonably necessary to:

• comply with applicable law;

• satisfy tax, accounting, regulatory, or recordkeeping requirements;

• respond to lawful requests from courts, regulators, law enforcement, or governmental authorities;

• enforce our agreements and policies;

• investigate or defend against claims;

• protect our legal rights; and

• facilitate an actual or proposed merger, acquisition, financing, restructuring, sale, or other business transaction.

5. Legal Bases for Processing

Where applicable law requires a legal basis for processing personal information, we may rely on:

Performance of a contract, including processing necessary to complete and fulfill a purchase or provide a service you request.

Legitimate interests, including operating and improving our business, providing customer service, protecting our Website, preventing fraud and abuse, maintaining product quality and safety, and establishing or defending legal claims.

Legal obligations, where processing is necessary to comply with applicable laws, regulations, court orders, tax or accounting requirements, or product-safety obligations.

Consent, where we request and receive your consent for particular processing, including certain marketing, advertising, cookies, or sensitive information where applicable.

Where processing is based on consent, you may withdraw that consent subject to applicable law.

6. How We Disclose Personal Information

We may disclose personal information to trusted service providers and other parties as reasonably necessary for the purposes described in this Privacy Policy.

These may include providers supporting:

• ecommerce and Website operations;

• Website hosting and technology;

• payment processing;

• shipping, fulfillment, and logistics;

• customer service;

• fraud prevention and security;

• analytics and Website performance;

• email and communications;

• marketing and advertising; and

• professional, legal, accounting, insurance, or regulatory services.

Such providers may process personal information as necessary to provide services to Gentlerist and are subject to applicable contractual and legal obligations.

We may also disclose personal information:

• when required by law, legal process, or governmental request;

• to review or prevent fraud, abuse, unlawful activity, or security threats;

• to protect or enforce our legal rights or the rights of others;

• to address product-safety or regulatory matters; or

• in connection with an actual or proposed merger, acquisition, financing, restructuring, sale of assets, or other business transaction.

7. Cookies & Similar Technologies

Gentlerist and certain service providers may use cookies, pixels, tags, local storage, and similar technologies to:

• operate the Website;

• maintain shopping-cart and account functionality;

• remember preferences;

• maintain security;

• understand Website performance;

• analyze customer interactions;

• personalize experiences; and

• provide or measure advertising where permitted.

Some technologies are necessary for the Website to function.

Other cookies and tracking technologies may be subject to consent or opt-out rights depending on your location.

Where available, you may manage applicable choices through our Cookie Preferences or Privacy Choices tools.

You may also adjust certain cookie settings through your browser, although disabling some technologies may affect Website functionality.

8. Sale, Sharing & Targeted Advertising

Gentlerist does not sell personal information to third parties for monetary consideration.

Certain privacy laws define “sale,” “sharing,” or “targeted advertising” broadly enough that particular advertising, analytics, or commerce technologies may fall within those definitions even where personal information is not exchanged for money.

Where applicable law provides a right to opt out of such processing, you may exercise that right through our Your Privacy Choices or Data Sharing Opt-Out page where available.

Where required by applicable law and supported by our Website, we also recognize qualifying browser-based opt-out preference signals, such as Global Privacy Control.

We do not knowingly sell sensitive personal information for monetary consideration.

9. Marketing Communications

You may choose to receive promotional communications from Gentlerist concerning products, launches, editorial content, promotions, events, or other news.

Where consent is required by applicable law, we will obtain the appropriate consent before sending marketing communications.

You may unsubscribe from promotional email at any time using the unsubscribe link included in the message.

Opting out of marketing communications does not prevent us from sending non-promotional communications regarding an order, account, transaction, product-safety matter, or other service-related issue.

10. Data Retention

We retain personal information for only as long as reasonably necessary for the purposes for which it was collected and as required or permitted by applicable law.

Retention periods may depend on factors such as:

• our relationship with you;

• order and transaction history;

• tax, accounting, and financial requirements;

• fraud-prevention and security needs;

• product-safety and regulatory recordkeeping obligations;

• applicable statutes of limitation; and

• the need to establish, exercise, or defend legal claims.

Product feedback, quality or safety questions, and adverse-event information may be retained for longer periods where necessary to comply with applicable safety, regulatory, or legal obligations.

When information is no longer reasonably required, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law.

11. Data Security

We maintain reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, acquisition, alteration, disclosure, destruction, or misuse.

We also rely on service providers to maintain safeguards appropriate to the information and services they process on our behalf.

No electronic transmission or storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.

Where a data-security incident requires notification under applicable law, we will provide legally required notifications.

12. International Processing & Transfers

Gentlerist is based in Texas, United States.

Personal information may be processed, transferred, or stored in the United States and other countries in which our service providers operate. Those countries may have data-protection laws that differ from those in your country of residence.

Where applicable law requires safeguards for international transfers of personal information, we or our service providers will use appropriate legal mechanisms or safeguards.

13. Your Privacy Rights

Depending on where you reside and subject to applicable law, you may have rights including the right to:

• confirm whether we process your personal information;

• access personal information we maintain about you;

• correct inaccurate personal information;

• request deletion of certain personal information;

• obtain a portable copy of certain personal information;

• restrict or object to certain processing;

• withdraw consent where processing is based on consent;

• opt out of certain sale, sharing, profiling, or targeted-advertising activities;

• appeal certain decisions concerning a privacy request; and

• exercise applicable privacy rights without unlawful discrimination or retaliation.

These rights are subject to exceptions and limitations provided by law.

For example, we may retain information where reasonably necessary to complete a transaction, comply with a legal or regulatory obligation, detect or prevent fraud, maintain product-safety records, or establish or defend legal claims.

14. Privacy Requests

To exercise an applicable privacy right, please contact:

care@gentlerist.com

Please include “Privacy Request” in the subject line and identify the right you wish to exercise.

We may take reasonable steps to verify your identity before completing a request.

Where applicable law permits an authorized agent to make a request on your behalf, we may require appropriate evidence of the agent’s authority and may independently verify your identity.

We will respond to eligible requests within the timeframe required by applicable law.

15. Appeals

Where applicable law provides you with a right to appeal a decision concerning a privacy request, you may submit an appeal to:

care@gentlerist.com

Please include “Privacy Appeal” in the subject line and identify the request and decision you are appealing.

We will review and respond to eligible appeals as required by applicable law.

16. U.S. State Privacy Rights

Residents of Texas, California, and other U.S. states with applicable comprehensive privacy laws may have additional rights concerning their personal information.

Depending on the law applicable to you, these may include rights to access, correct, delete, or obtain a copy of personal information and to opt out of certain sale, sharing, profiling, or targeted-advertising activities.

The categories of personal information we may process are described in Section 1, the purposes for which we process information are described in Section 4, and the categories of parties to whom information may be disclosed are described in Section 6.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

Where legally required, qualifying universal opt-out mechanisms or preference signals will be honored.

17. European Economic Area, United Kingdom & Switzerland

If European, UK, or Swiss data-protection law applies to our processing of your personal information, you may have rights including:

• access;

• rectification;

• erasure;

• restriction of processing;

• data portability;

• objection to processing;

• withdrawal of consent; and

• the right to lodge a complaint with an applicable supervisory authority.

Where processing is based on legitimate interests, you may have the right to object in certain circumstances.

Where personal information is processed for direct marketing, you may object to that processing at any time.

Where sensitive or health-related information is subject to special protections under applicable law, we process that information only where an appropriate legal basis and additional processing condition applies.

Nothing in this Privacy Policy limits rights provided by applicable data-protection law.

18. Children’s Privacy

The Website is not directed toward children under the age of 13, and Gentlerist does not knowingly collect personal information directly from children under 13.

If we learn that personal information has been collected from a child in circumstances requiring parental consent and appropriate consent was not obtained, we will take reasonable steps to delete or otherwise appropriately address that information.

19. Third-Party Websites & Services

Our Website may contain links to third-party websites, applications, social networks, or services.

Gentlerist does not control and is not responsible for the privacy, security, or information practices of unaffiliated third parties.

We encourage you to review the applicable privacy policies before providing personal information to a third-party service.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, technology, legal obligations, or other circumstances.

The current version will be posted on the Website with an updated “Last Updated” date.

Where required by applicable law, we will provide additional notice or obtain consent before materially changing how previously collected personal information is processed.

21. Contact

Questions about this Privacy Policy, our privacy practices, or an applicable privacy right may be directed to:

Gentlerist
care@gentlerist.com

For privacy rights requests, please use the subject line “Privacy Request.”